Koi Fusion

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Project Description

I had the honor of helping Bo Kwon of Portland’s most popular and successful food truck, Koi Fusion, get their first brick & mortar location set up with branding elements including menus and labels. It’s a pretty funny story how I met Bo: My boyfriend, Kevin, and I were walking our bulldog, Bubbah, around Bo’s previous Division Street food truck location; scoping out what made them the best food truck in Portland, because we were starting a food truck of our own (Hot Pink Taco). Bo got out of the truck and ran up to us to pet Bubbah, and told us how he had a bulldog, too. We jumped at the opportunity to befriend our future competitor and started asking him questions and extracting his expertise about the food truck life.

After opening Hot Pink Taco, we decided we weren’t fit for the food truck life and eventually sold our business. 4 years later, Bo is doing better than ever and I am SO ecstatic for his new business, new baby, and continued success!


Printing by the fast & the fabulous Matt Fishler of MotoGFX.


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