MushroomSupplies.com
Creative Director. Making Mushrooms Easy™
May 2023 - PRESENT
Our mission is to take mushroom growing to the next level by making it accessible to everyone through video courses, instructional guides, and an online community.
Designed all internal and external communications including: Website, Email, Print, and Product.
Produced, hosted, published, and promoted The Mushroom Supplies Podcast
Built and managed online community, MyCommunity™, of over thousands of brand ambassadors.
Created visually engaging and captivating content, managed brand voice and visuals on Instagram, YouTube, TikTok and Facebook
MobileCoin Inc.
Designer & Content Creator. Digital cash in your pocket.
DEC 2021 - May 2023
MobileCoin is open-source: We're digital cash backed by technology you can trust. Our ledger is opaque, meaning your transactions are cryptographically protected.
Designed brand identity including: Desktop and App UX, marketing materials, internal and external presentations, and all creative assets
Creating and managing brand voice on Instagram, Twitter, TikTok and Facebook
Your Kompas Inc.
Founder. Putting plants on plates to save the planet.
JAN 2019 - September 2021
Your Kompas Inc. is my brain-child. Born out of frustration for a lack of obvious plant-based options at restaurants, I combined my expertise in mobile app design & branding with my passion for the plant-based lifestyle to simplify the dining experience for those who are plant-based and plant-curious.
Designed and deployed restaurant review platform with integrated map, menu, and ordering features for 5,000+ restaurants to 10,000 users on iOS and Android
Managed team of 2 remote engineers using Scrum and Lean agile methodologies to launch
Prototyped, wireframed, and designed mobile and web interfaces leveraging 50+ user interviews
Created marketing campaign on a $0 budget that achieved 2,500 beta signups in 1 week
Developed a team of over 50 City Leaders in 21 states & 37 cities with 5,000,000+ reach
Present Company
Creative Director. Cultivating communities with womxn.
May 2017 - Oct 2018
Present Company was a concept I dreamt up with one of my dearest friends as a solution to the male-dominated tech world. With the brilliance of our fearless leader, Bob Lee, we created a place for womxn to go to feel seen, heard, and supported. In March of 2018 at the height of the #MeToo movement, the Present app was featured as the App of the Day on International Women’s Day in the Apple App Store.
Created, curated, and streamlined a diverse brand marketing strategy across all channels and formats
Directed and managed the execution and analysis of all creative assets for product development and marketing campaigns
Led UX/UI iOS and Android mobile app and web app design with team of 5 developers
Managed relationships with external creative agencies to drive 10,000+ app downloads and awarded App Of The Day in the Apple App Store on International Women’s Day
Evolve Fit Wear
Creative Director. Selling stuff with soul.
MAR 2014 - May 2017
My time with Evolve Fit Wear started with a contract to design emails and evolved into an extraordinary adventure of growth, learning, and excitement. By overhauling the brand to include comprehensive brand guidelines and implementing eCommerce industry standards we saw a 200% increase in sales.
Rebranded all digital and print assets to modernize the brand, leading to 200% increase in sales
Directed and developed all visual communications, including digital and physical UX, print, and elevated storytelling to create a cohesive brand that married the company’s 50+ brand partners
Implemented, directed, and executed in-house photography and videography studio
Led and coordinated social media content creation & collaborations with brand partners & influencers, increasing social media presence by 500%
Conceptualized, designed, coded, planned, and analyzed all digital marketing campaigns
Peeka
Co-Founder, Creative Director.
MAR 2012 - MAR 2014
Co-founded and designed penny auction website with $350K raise, 10K+ users, and $300K in sales
• Managed the creation, development, and launch of Peeka web, mobile, and iOS app UX/UI
• Led design, architecture, and aesthetic development of digital content
• Spearheaded all communication with retail partners and customers; managed e-mail marketing; communicated product launches, promotions; ensured consistent product branding and messaging; tracked results.
Additional Projects
Bulldog Stuff
Organically amassed an audience of 500,000+ and monetized on Instagram @bulldogstuff
Budbook.org
Built a social network to connect medical cannabis growers, patients, & caregivers with 250,000+ users
Hot Pink Taco
Built and sold a popular food truck in Portland, OR with over $100K in sales